Directing can be defined as that function of management, which helps in guiding and leading people to work in such a manner so as to perform efficiently and effectively for the attainment of organizational objectives. Directing is the managerial function, which initiates organized action.

It is one of the most important fundamental functions of management and is a part of every managerial action taken because the direction is primarily concerned towards various other function of management like leadership, motivation, and communication.

According to Koontz and O ‘Donnel; “directing is a complex function that includes all those activities which are designed to encourage subordinate to work effectively and efficiently in both the short and long- run.”

Directing is the heart of management function. All other functions of management such as planning, organizing, and staffing have no importance without directing. Leadership, motivation, supervision, communication are various aspects of directing. Let us study the importance and principles of directing.

Directing refers to a process or technique of instructing, guiding, inspiring, counselling, overseeing and leading people towards the accomplishment of organizational goals. It is a continuous managerial process that goes on throughout the life of the organization.