BBA 101 Principles of Management Unit 4 -Directing
Main Characteristics Of Directing

1. Initiates Action

A directing function is performed by the managers along with planning, staffing, organizing and controlling in order to discharge their duties in the organization. While other functions prepare a platform for action, directing initiates action.

2. Pervasive Function

Directing takes place at every level of the organization. Wherever there is a superior- subordinate relationship, directing exists as every manager provides guidance and inspiration to his subordinates.

3. Continuous Activity

It is a continuous function as it continues throughout the life of organization irrespective of the changes in the managers or employees.

4. Descending Order of Hierarchy

Directing flows from a top level of management to the bottom level. Every manager exercises this function on his immediate subordinate.

5. Human Factor

Since all employees are different and behave differently in different situations, it becomes important for the managers to tackle the situations
appropriately. Thus, directing is a significant function that gets the work done by the employees and increases the growth of the organization.