Brand positioning refers to “target consumer’s” reason to buy your brand in preference to others. It is ensures that all brand activity has a common aim; is guided, directed and delivered by the brand’s benefits/reasons to buy; and it focusses at all points of contact with the consumer.

Positioning creates a bond between the customer and the business. It’s that friend of the customer who’ll always stay in their subconscious mind and will make them recall about the company whenever they hear about the any of its product or a particular feature which makes it stand out.

Examples of Brand Positioning

• Colgate is positioned as protective.
• Patanjali can be trusted as it is fully organic.
• Woodland is tough and perfect for outdoors.
• Coca-Cola brings happiness.
• Axe deodorants have a sexual appeal.