Branding

Packaging

Branding is Process of creating a unique name or image of a product or service to differentiate it from other similar products and attract customers.

Packaging means to design, evaluate create a unique cover or container for a product. 

The main purpose is to help the product stand out among its competitors.

The main purpose is to protect the original product and present it in an eye-catching manner.

It helps increase and retain customers.

It helps grab customer’s attention.

It integrates components like colour, sign, visual imagery etc.

Packaging tools include colour, font, descriptions and logos printed on the container or wrapper of the product.

Active Branding and Passive Branding

Primary packaging, secondary packaging, and tertiary or transit packaging