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BBA 204 Marketing Unit-5 Marketing Research
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Marketing Management
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Course Content
Context
Marketing Research
Importance of Marketing Research
Marketing Research – Process and Scope
Scope of Marketing Research
Marketing Information System (MIS)
Importance of Marketing Information System
Scope of Marketing Information System
Green Marketing – About & Imapct
Digital Marketing
Digital Marketing – Scope and Importance
Types of Digital Marketing
Services – Meaning and Nature
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