Impact on family

Nuclear families are emerging. Divorce rates are rising day by day. Men and women are gaining equal right to education, to earn, and to speak. ‘Hi’, ‘Hello’ is used to greet people in spite of Namaskar and Namaste. American festivals like Valentines’ day, Friendship day etc.
are spreading across India.

Access to education

On one hand globalisation has aided in the explosion of information on the web that has helped in greater awareness among people. It has also led to greater need for specialisation and promotion of higher education in the country.

On the flip side the advent of private education, coaching classes and paid study material has created a gap between the haves and have-nots. It has become increasingly difficult for an individual to obtain higher education.

Growth of cities

It has been estimated that by 2050 more than 50% of India’s population will live in cities. The boom of services sector and city centric job creation has led to increasing rural to urban migration.

Indian cuisine

It is one of the most popular cuisines across the globe. Historically, Indian spices and herbs were one of the most sought-after trade commodities. Pizzas, burgers, Chinese foods and other Western foods have become quite popular.

Clothing

Traditional Indian clothes for women are the saris, suits, etc. and for men, traditional clothes are the dhoti, kurta. Hindu married women also adorned the red bindi and sindhur, but now, it is no more a compulsion. Rather, Indo-western clothing, the fusion of Western and Sub continental fashion is in trend. Wearing jeans, t-shirts, mini skirts have become common among Indian girls.

Indian Performing Arts

The music of India includes multiples varieties of religious, folk, popular, pop, and classical music. India’s classical music includes two distinct styles: Carnatic and Hindustani music. It remains instrumental to the religious inspiration, cultural expression and pure entertainment. Indian dance too has diverse folk and classical forms.
Bharatanatyam, Kathak, Kathakali, Mohiniattam, Kuchipudi, Odissi are popular dance forms in India. Kalarippayattu or Kalari for short is considered one of the world’s oldest martial art.

There have been many great practitioners of Indian Martial Arts including Bodhidharma who supposedly brought Indian martial arts to China.

Old Age Vulnerability

The rise of nuclear families has reduced the social security that the joint family provided. This has led to greater economic, health and emotional vulnerability of old age individuals.

Pervasive Media

There is greater access to news, music, movies, videos from around the world. Foreign media houses have increased their presence in India. India is part of the global launch of Hollywood movies which is very well received here. It has a psychological, social and cultural influence
on our society.

McDonaldization

A term denoting the increasing rationalization of the routine tasks of everyday life. It becomes manifested when a culture adopts the characteristics of a fast-food restaurant.

McDonaldization is a reconceptualization of rationalization, or moving from traditional to rational modes of thought, and scientific management.

Walmartization

A term referring to profound transformations in regional and global economies through the sheer size, influence, and power of the big-box department store WalMart. It can be seen with the rise of big businesses which have nearly killed the small traditional businesses in our society.