BBA – 301 Advertising Management – Unit 1 Advertisement

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Course Content

Introduction
We can define term 'advertising' as: Advertising is a paid form of mass communication that consists of the special message sent by the specific person (advertiser or company), for the specific group of people (listeners, readers, or viewers), for the specific period of time, in the specific manner to achieve the specific goals and objectives.

Scope of Advertising

Objectives of Advertising

Importance

Role of Advertising

Advertising Function and Role

Significance of Advertising

Key players in advertising

Classification of Advertising

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