Course Content
Introduction
We can define term 'advertising' as: Advertising is a paid form of mass communication that consists of the special message sent by the specific person (advertiser or company), for the specific group of people (listeners, readers, or viewers), for the specific period of time, in the specific manner to achieve the specific goals and objectives.
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Brief Introduction
Scope of Advertising
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Scope of Advertising
Objectives of Advertising
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Objectives
Importance
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Importance of Advertising in Business
Role of Advertising
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Brief
Advertising Function and Role
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Brief
Significance of Advertising
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Brief
Benefits to Manufacturers and Traders
Benefits to Customers
Benefits to Society
Key players in advertising
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All the factors
Classification of Advertising
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Classification
BBA – 301 Advertising Management – Unit 1 Advertisement
Benefits to Society

Benefits to Society

The whole society is benefited because of advertisement in the following ways –

(i) Advertising provides employment to persons engaged in writing, designing and issuing advertisements, and also those who act as models.

Increased employment brings additional income with the people which stimulate more demand. Employment is further generated to meet the increased demand.

(ii) Advertising promotes the standard of living of the people by increasing the variety and quality in consumption as a result of sustained research and development activities by the manufacturers.

(iii) Advertising educates the people about the various uses of different products and this increases their knowledge. Advertising also helps in finding customers in the international market which is essential for earning foreign exchange.

(iv) Advertising sustains the press, and other media. It provides an important source of income to the press, radio and television network. The customers are also benefitted because they get newspapers and magazines at cheaper rates. The publishers of newspapers and magazines are benefitted because of increased circulation of their publications. Lastly, advertising also encourages commercial art.

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