Course Content
Introduction
We can define term 'advertising' as: Advertising is a paid form of mass communication that consists of the special message sent by the specific person (advertiser or company), for the specific group of people (listeners, readers, or viewers), for the specific period of time, in the specific manner to achieve the specific goals and objectives.
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Brief Introduction
Scope of Advertising
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Scope of Advertising
Objectives of Advertising
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Objectives
Importance
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Importance of Advertising in Business
Role of Advertising
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Brief
Advertising Function and Role
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Brief
Significance of Advertising
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Brief
Benefits to Manufacturers and Traders
Benefits to Customers
Benefits to Society
Key players in advertising
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All the factors
Classification of Advertising
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Classification
BBA – 301 Advertising Management – Unit 1 Advertisement
Importance of Advertising in Business

1. Advertising helps to introduce a new business, a new product or service

When a business is just starting or when a new product or service is being launched, the fastest and most efficient way to introduce it to the community and to people is through advertising. A good and high-quality advertisement will help to introduce the business to a large population of people within a short period of time. Advertising is one of the major keys to the survival of a new business, product or service.

2. Advertising gives breakthroughs to businesses

Advertising produces quick and dramatic breakthroughs. Over the years, most businesses have experienced breakthroughs with the help of advertising. When a business or a product is not doing well, advertising is one of the ways to boost its position. A qualitative and quantitative advertisement helps both new and old businesses.

3. It helps to create awareness about a business or product

Advertising helps to create awareness about a product. Advertising is done over a particular period of time. So, it makes people constantly aware of a product or a business.

4. It helps consumers to differentiate products

Companies and businesses use advertising to show consumers differences between their product and other products. The advertisement is not done by necessarily comparing and differentiating products, but in such a way that it shows the uniqueness and benefits of a particular product and imprint it in consumers mind.

5. It helps to promote and convince consumers about a company, product or service

Promoting a product is the primary objective of advertising. Letting people know that you have an exciting product to offer. Advertising can also be used to promote sales and upcoming events in a company.

6. It helps to draw customers to a business and keep existing customers

The more people are aware of your product, the more they will want to patronise it. When you do a good advertisement, consumers want to try the products. Also, good advertising builds the morale of existing customers to keep using your products. When they see the advertisement of your product, they are impressed and want to keep using it.

Advertising is the key to the success of a business in today’s world. It tells people about your business, where it is located, and what you have to offer. Invest in advertising today and take your business to the next level.

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