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BBA – 301 Advertising Management – Unit 2
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Advertising Management
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Course Content
Public Relation
Introduction
Objectives of Public Relations
Types of Public Relations
Tools of Public Relation
Difference between Advertising and Public Relations
Objectives
Functions
Role of Public Relations
Roles of Public Relations Management
Process of Public Relation
Advantages and Disadvantages of Public Relations
Some of the challenges of Public Relations include
Publicity
Importance of Publicity
Publicity Types
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