The benefits of public relations include-

Influence

Audiences are more likely to trust messages coming from an objective source
rather than paid-for advertising messages. It is one of the most credible forms of promotion and can be persuasive.

Reach

A good story can be picked up by several news outlets, exposing your message to a large audience.

Cost-effectiveness

PR can be an economical way to reach a large audience in comparison to paid for advertising media placement, particularly if it is done in-house.

Considered a Credible Form of Promotion

A key part of a PR promotion is to obtain mentions of an organization in independent media outlets (e.g., television, online) as the target market generally views the mention as being more credible since it is not based on payment (i.e., advertisement) but on the media outlet’s judgment of what is newsworthy.

Can Offer More Detail

A well-structured public relations campaign can provide the target market with more detailed information than they receive with other forms of marketing promotion (e.g., details on a special event).

Brand Awareness

Marketing Public Relations is an important activity to create a strong presence in the mind of consumers and to sell products or services effectively with less
advertising.

• Image Creation
• Brand Awareness
• Positive brand image
• Brand Equity
• Ultimately overall branding

Information May Spread Quickly

A story mentioning an organization may be quickly picked up by a large number of additional media outlets (e.g., spread rapidly by bloggers and
social media).

May Be Lower Cost Than Other Methods: When compared to the direct cost of other promotions, in particular advertising, the return on promotional expense for well-executed PR can be quite high.

Better Reach and awareness

PR has high ability of the consumer’s reach and awareness

• Mass reach
• Easy way to reach the audience
• Easy to communicate message directly to masses