Product Publicity
The product information presented in the “Paid space” of media is read or heard by a company’s customers or prospects. The department publicizes the product through sponsoring efforts.

Press relations
A PR department performs the function of Creation and dissemination of information to Press. This is known as publicity.

Corporate communication
PR Departments promote the understanding of the company and its products and services. For this purpose, they undertake external and internal communication.

Counseling
Public Relations departments advise the top management on matters related to public issues. This also includes advising the company in the event of product mishap.

Lobbying
Lobbying means dealing with legislators and government officials to promote or defeat unfavorable legislation and regulation. Professional lobbyists are employed in order to influence the key decisions of the government affecting company’s prospects.

In-house Magazine and Journals
Many service organizations such as hospitals, health care, beauty parlor etc., publicize their own magazines which are circulated among customers. The role of PR Departments in developing in house journals is significant. Apart from in-house journals, companies publish annual reports, brochures, articles, company’s newsletter and audio-visual materials. Creating websites on the history of the company and its present developments also influence the target markets.

Special events
PR Departments help organizations attract media attention by arranging newsworthy organizations. These special events are the backbone of service marketers.

Public service activities
PR Departments help companies build goodwill by contributing money and time to good causes. Large corporate ask executives to support community affairs.