Course Content
Public Relation
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Introduction
Objectives of Public Relations
Types of Public Relations
Tools of Public Relation
Difference between Advertising and Public Relations
Objectives
Functions
Role of Public Relations
Roles of Public Relations Management
Process of Public Relation
Advantages and Disadvantages of Public Relations
Some of the challenges of Public Relations include
Publicity
Importance of Publicity
Publicity Types
BBA – 301 Advertising Management – Unit 2
Introduction

 

Public Relations is defined as the set of various activities that are conducted by the business or the firm to maintain mutual understanding between the public and the firm.

It also includes the various activities that help promote and protect the image of the company and its products and services in the eyes of the public.

 

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