With example –

News publicity

Macy’s describes its decision to sell its stores in the Midwest.

Business feature article

Toyota explains its goals and objectives for the 2020.

Service feature article

A trade association offers 10 tips on how to reduce home heating costs.

Finance release

General Electric distributes quarterly financial data about the company.

Product release

Intel announces its new, fast-speed microprocessor

Pictorial release

Apple distributes photos showing all of its personal computer products and related software

Background editorial release
McKinsey presents a biography of its president and his rise through the company.

Emergency publicity

The Red Cross makes a request for aid to tornado victims.