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BBA – 301 Advertising Management – Unit 3 – Sales Management
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Advertising Management
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Course Content
Sales Management
What is a Sale?
What is Sales Management?
Objectives of Sales Management
Sales management strategy – SMART
Sales Forecasting
Various Methods of Sale Forecasting
Role of External Factors
Sales Promotion & Advantages
11 Important Techniques of Sales Promotion
Sales promotion advantage and disadvantage
Sales Promotion Purposes, Types, Limitations
Merits & Limitations of Sales Promotion
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