Achieving Sales Volume

Achievement of desired sales volume is the primary objective of sales management. It efficiently makes all sales related planning by forecasting future prospects. All these plans and policies help in the achievement of sales targets.

Generates Revenue

Sales management helps businesses in generating large revenues. It aims at approaching large customers and convincing them to buy business products and services.

Sustained Profits

It aims at increasing the profits of the organization through proper management of all sales activities. Sales management technique through proper planning, control and coordination focuses on increasing sales and reducing expenses.

Organizational Growth

Sales management has an efficient role in the overall growth of an organization. Continuous monitoring and management of sales activities, increase the overall revenue of the organization thereby resulting in the growth of the business.

Price Fixation

Fixation of the right prices is an important task for every business organization. Sales Management performs research on price strategies adopted by various competitors in the market and helps in fixing the optimum prices.

Motivate The SalesForce

Sales management aims at developing highly skilled and competent sales staff. It motivates sales personnel for working towards their roles efficiently by providing them with various incentives and rewards for their performance.

Optimizes Distribution

It manages and optimizes the whole distribution process of business. Sales management provides training to all staff for developing an efficient distribution system. It keeps track of all marketing channels and removes all loopholes from it.

Market Leadership

The sales management technique supports businesses in the achievement of market leadership positions. With the increasing sales and market share by business, it becomes easy for them to become a market leader.

Sales Management and financial results

Financial Results are another objective of sales management and are closely related and therefore sales management has financial implications as well.

Sales – Cost of Sales = Gross Profit

Gross Margin – Expenses = Net profit

Thus the variation in Sales will directly affect the Net profit of a company. Hence maintaining and managing sales is important to keep the product / service / organization financially viable.