It should be timely, relevant, and have a unique angle. Clear and Concise: The language should be simple, focusing on the most important details. Avoid using jargon or technical terms that might confuse readers. Well-Structured: A press release should be structured in a way that is easy to read and follow.

Selection of advertising media and it’s vehicle in making media selection , we have to consider the following factors –

(i) The financial allocation for advertising.

(ii) The nature of the product and the demand for it.

(iii) The type of prospects, their location and other characteristics,

(iv) The nature of competition and the extent of coverage required,

(v) Cost of media, co-operation and promotional aids offered by media, media circulation.

Right media advertising will enable the advertiser to deliver the message effectively to the intended markets or prospects.

Media choice is determined by a number of factors such as Number of viewers, readers, listeners, characteristics of audience, education, gender, income, family size, relative cost of various media. Media selection helps the advertiser to find out which type of media to be used.