Some key differences between selling and marketing – 

1. Concept

• Marketing – Focuses on a mix of activities aimed at boosting sales by satisfying customer needs.
• Selling – Emphasizes fulfilling the seller’s requirements and driving sales through individual interactions.

2. Cost – 

• Marketing – Price is determined by consumers’ needs.
• Selling – Cost defines the price of the product.

3. Efforts-

• Marketing – Aims to create consumer interest in products.
• Selling- Involves selling products already produced.

4. Orientation-

• Marketing- External market orientation.
• Selling- Internal production orientation.

5. Motive-

• Marketing- Customer satisfaction is the primary motive.
• Selling- Sales are the main focus.

6. Reach-

• Marketing- Comprehensive and global in scope.
• Selling- Limited reach related to buyers, sellers, and production.

7. Beginning-

• Marketing- Starts before production, focusing on the target market.
• Selling- Begins after production and ends with product delivery.

8. Scope-

• Marketing- Broader, covering various research activities.
• Selling- Part of the marketing process.

9. Mindset-

• Marketing- Aimed at satisfying customers.
• Selling- Focused on hooking customers.

10. Job-

• Marketing- Involves finding the right products for customers.
• Selling- Focuses on discovering customers for products.

In essence, marketing sets the groundwork for sales by understanding customer needs and creating awareness, while sales involve closing the deal and converting prospects into customers. Both functions are essential and should ideally work in harmony to maximize business success.