UNIT – 1: Organizational Behavior (OB)
Types Of Organizational Goals
  • Strategic Goals:
    These goals are long-term objectives that align with the organization’s mission and vision. They typically cover a period of three to five years or more and focus on achieving significant outcomes that contribute to the organization’s overall success and competitive position in the market. Examples include expanding market share, launching new product lines, or entering new markets.

  • Tactical Goals:
    Tactical goals are medium-term objectives that support the achievement of strategic goals. They are more specific and detailed than strategic goals and often cover a period of one to three years. Tactical goals focus on operational improvements, efficiency gains, and departmental objectives that contribute to broader strategic initiatives. Examples include improving customer service levels, increasing production efficiency, or enhancing employee training programs.

  • Operational Goals:
    Operational goals are short-term objectives that guide daily or weekly activities within the organization. They are specific, measurable, and time-bound goals that address immediate tasks and responsibilities. Operational goals typically cover a period of weeks to one year and are essential for ensuring smooth day-to-day operations and achieving departmental targets. Examples include meeting sales quotas, reducing inventory levels, or improving quality control processes.

  • Financial Goals:
    Financial goals focus on achieving specific financial outcomes and targets within the organization. These goals are critical for financial planning, budgeting, and resource allocation. Examples include increasing revenue by a certain percentage, improving profit margins, reducing costs, or achieving a specific return on investment (ROI).

  • Personal Development Goals:
    While not strictly organizational goals, personal development goals are important for individual employees within the organization. These goals focus on improving skills, knowledge, and capabilities that contribute to personal growth and career advancement. Examples include attending professional development courses, acquiring new certifications, or developing leadership skills.