UNIT 2: Organizational Behaviour – Individual Behaviour
Individual Behaviour

Individual Behavior refers to the actions, responses, and interactions of an individual within a social or organizational context. It encompasses how people make decisions, form opinions, and act upon them in various situations. Individual behavior is influenced by a complex interplay of factors, including personal attitudes, beliefs, values, experiences, and biological predispositions, as well as external influences such as culture, social norms, and organizational structures.

Understanding individual behavior is crucial in psychology, sociology, and organizational behavior studies as it helps predict and explain how individuals will respond to different stimuli, make choices, and interact with others. It also plays a significant role in shaping organizational culture, leadership effectiveness, and overall societal dynamics by influencing group dynamics and collective outcomes.