BBA – 301 Advertising Management – Unit 1 Advertisement

BBA – 301 Advertising Management – Unit 1 Advertisement

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Course Content

Brief Introduction

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Scope of Advertising

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Objectives

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Importance of Advertising in Business

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Role of Advertising

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Advertising Function and Role

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Significance of Advertising

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Benefits to Manufacturers and Traders

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Benefits to Customers

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Benefits to Society

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Key Players in Advertising

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Classification of Adverising

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