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BBA – 301 Advertising Management – Unit 1 Advertisement
BBA – 301 Advertising Management – Unit 1 Advertisement
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Course Content
Lesson
Brief Introduction
Scope of Advertising
Objectives
Importance of Advertising in Business
Role of Advertising
Advertising Function and Role
Significance of Advertising
Benefits to Manufacturers and Traders
Benefits to Customers
Benefits to Society
Key Players in Advertising
Classification of Adverising