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BBA-304 Customer Relationship Management(CRM) Unit 1
CUSTOMER RELATIONSHIP MANAGEMENT (CRM) (BBA-304) IIIrd SEM BBA
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Course Content
Lesson
Customer relationship management
Importance of CRM
CRM benefits for small businesses
Goals of CRM
What is the CRM Process
What are the steps in the CRM process?
The 6 steps of the CRM process