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BBA 204 Marketing Unit-4 Price
BBA 204 Marketing Unit-4 Price
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Course Content
Lesson
Price Meaning and Objectives
Factors Influencing Pricing
Factors Influencing Pricing – Internal Factors
Factors Influencing Pricing – External Factors
Pricing Methods
Promotion
Promotional Mix
Tools (Elements) of Promotion Mix
Objectives of Market Promotion
Media Selection and Management