BBA 204 Marketing Unit-5 Marketing Research

BBA 204 Marketing Unit-5 Marketing Research

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Course Content

Marketing Research

Importance of Marketing Research

Marketing Research – Process and Scope

Scope of Marketing Research

Marketing Information System (MIS)

Importance of Marketing Information System

Scope of Marketing Information System

Green Marketing – About & Impact

Digital Marketing

Digital Marketing – Scope and Importance

Types of Digital Marketing

Services – Meaning and Nature