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BBA
Advertising Management
Business Communication
Business Environment
Fundamental of Computer
Human Resource Management
Management Information System
Marketing Management
Organizational Behavior
Principles of Management
Privacy Policy
BBA – 301 Advertising Management – Unit 4 – Print Media and Broadcasting
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Advertising Management
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Course Content
Context
Characteristics of Press
Media of Advertising
Characteristics of Important Media
Factors to be considered for print media advertising
Characteristics of media
Broadcasting
Methods of Broadcasting
Online Advertising
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