BBA 204 Marketing Unit-2 SEGMENTATION, TARGETING, POSITIONING

BBA 204 Marketing Unit-2 SEGMENTATION, TARGETING, POSITIONING

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Course Content

Segmentation Concept, Basis of Segmentation

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Importance of Segmentation in Marketing

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Targeting Concepts, Types and Importance

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Importance of Targeting

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Positioning Concept & Importance

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Brand Positioning

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Characteristics of a Good Brand Positioning Strategy

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Repositioning

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How to Reposition?

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