BBA – 301 Advertising Management – Unit 2

BBA – 301 Advertising Management – Unit 2

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Course Content

Public Relations

Objectives of Public Relations

Types of Public Relations

Tools of Public Relation

Difference between Advertising and Public Relations

Objectives

Functions

Role of Public Relations

Roles of Public Relations Management

Process of Public Relation

Advantages and Disadvantages of Public Relations

Some of the challenges of Public Relations include

Publicity

Importance of Publicity

Publicity Types