BBA – 301 Advertising Management – Unit 3 – Sales Management

What is a Sale?

What is Sales Management?

Objectives of Sales Management

Sales management strategy – SMART

Sales Forecasting

Various Methods of Sale Forecasting

Role of External Factors

Sales Promotion & Advantages

11 Important Techniques of Sales Promotion

Sales promotion advantage and disadvantage

Sales Promotion Purposes, Types, Limitations

Merits & Limitations of Sales Promotion