BBA – 301 Advertising Management – Unit 3 – Sales Management

BBA – 301 Advertising Management – Unit 3 – Sales Management

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Course Content

What is a Sale?

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What is Sales Management?

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Objectives of Sales Management

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Sales management strategy – SMART

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Sales Forecasting

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Various Methods of Sale Forecasting

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Role of External Factors

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Sales Promotion & Advantages

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11 Important Techniques of Sales Promotion

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Sales promotion advantage and disadvantage

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Sales Promotion Purposes, Types, Limitations

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Merits & Limitations of Sales Promotion

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