Business communication is a universal phenomenon. It is very popular and widely used in all types of organizations.
All organizations - whether business, political, cultural or social - are involved in communication because management directs efforts towards a definite purpose.
F.W. Taylor defined management as: "knowing exactly what you want men to do and then seeing that they do it the best and cheapest ways."
Koontz and O'Donell provided another perspective: "Management is an art of getting things done through and with people in formally organized groups. It is creating an environment in which people can perform and individuals can co-operate towards attainment of group goals."
Kara Blackburn wisely stated: "You can have all the great ideas in the world and if you cant communicate, nobody will hear them."
Business communication is essential in organizations for:
- Transmitting directives and guidance to different levels
- Issuing directions and ensuring task completion
- Influencing and persuading others
- Building goodwill and confidence in society
- Orienting new employees to organizational culture and policies
- Integrating various organizational functions
- Sharing information vertically, horizontally, and diagonally
- Evaluating performance and contributions