1. For Instruction
The instructive function deals with the commanding nature. It is more or less of a directive nature. The communicator transmits necessary directives and guidance to the next level, enabling them to accomplish particular tasks. Instructions flow from top management to lower levels.
2. For Direction
Communication is necessary to issue directions from top management or managers to lower levels. Employees perform better when directed by their seniors. Directions may be communicated either orally or in writing - as common orders, request orders, or implied orders.
3. For Influencing
A complete communication process is necessary in influencing others or being influenced. Individuals with potential to influence others can easily persuade others. This involves providing feedback that tells the effect of communication.
4. For Image Building
A business enterprise cannot isolate from society. There is interrelationship and interdependence between society and the enterprise. Goodwill and confidence must be created among the public through communication with different media, projecting the firm's image. Effective external communication informs society about organizational goals, activities, progress, and social responsibility.
5. For Employee Orientation
When new employees enter the organization, they are unfamiliar with organizational programs, policies, and culture. Communication helps new employees become acquainted with co-employees, superiors, and organizational policies, objectives, rules, and regulations.
6. For Integration
Integration is a consolidated function that brings about inter-relationships among various organizational functions. Communication helps unify different management functions.
7. For Information
The primary purpose of organizational communication is to inform individuals or groups about particular tasks, company policies, and procedures. Information flows vertically, horizontally, and diagonally across the organization. Becoming informed or informing others is the main purpose of communication.
8. For Evaluation
Examination of activities forms judgments about the worth of tasks. Communication is a tool to appraise individuals or teams and their contributions to the organization. Evaluating one's inputs or others' outputs demands adequate and effective communication.