BBA-304 Customer Relationship Management(CRM) Unit 2

BBA-304 Customer Relationship Management(CRM) Unit 2

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Course Content

CRM process

The CRM cycle

CRM process in practice

5 steps in the CRM process

E-CRTA / Online CRM | Certification in Research, Trading & Advisory (CRTA)

CRTA Benefits

CRTA Curriculum

Electronic Customer Relationship Management (ECRM)

Difference between CRM and ECRM

CRM Cycle

Modules of CRM

4 C’s – Four Pillars | Customer Experience, Conversation, Content and Collaboration

CRM Process for Marketing Organization

CRM Affiliation in Retailing Sector

How It Works

Benefits of CRM in the Retail Sector (with Explanation)

How to Get the Most Out of Your CRM