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BBA-304 Customer Relationship Management(CRM) Unit 2
BBA-304 Customer Relationship Management(CRM) Unit 2
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Course Content
Lesson
CRM process
The CRM cycle
CRM process in practice
5 steps in the CRM process
E-CRTA / Online CRM | Certification in Research, Trading & Advisory (CRTA)
CRTA Benefits
CRTA Curriculum
Electronic Customer Relationship Management (ECRM)
Difference between CRM and ECRM
CRM Cycle
Modules of CRM
4 C’s – Four Pillars | Customer Experience, Conversation, Content and Collaboration
CRM Process for Marketing Organization
CRM Affiliation in Retailing Sector
How It Works
Benefits of CRM in the Retail Sector (with Explanation)
How to Get the Most Out of Your CRM