The CRM cycle i.e.

1. Assessment Phase
2. Planning Phase
3. Executive Phase

Customer Relationship Management accomplishes the complete set of activities ranging from customer acquisition and retention to service. This cycle of customer-related activities is termed as CRM cycle, and Deskera CRM comprehensively covers the entire set of it.

The CRM cycle basically consists of four stages – Marketing, Sales, Product, and Support.

1. Marketing Stage – In this stage of the CRM cycle, the basic focus is to identify customers by running various marketing campaigns (such as emails, blogs, advertisements, and more), create the database for Accounts (pertaining to organizations) and Contacts (pertaining to individuals), and finally generate leads by analyzing the gathered customer data.
2. Sales Stage – In the Sales stage, the basic focus remains on leads. They are the individuals who have expressed some kind of interest in your product offering. Leads are further categorized into Open, Contacted, Qualified, and Un-qualified. Deskera CRM offers a functionality to convert leads into opportunities for carrying out further sales activities.
3. Product Stage – In this stage of the CRM cycle, the basic focus is on delivery of the product. Deskera CRM offers Product Management functionality that captures details about the product price, vendor, and description, among others.
4. Support Stage – During the Support stage, the primary focus remains on resolving customer issues and providing customer support. In CRM terminology, this function is known as Case Management.

To conclude, the CRM cycle provides insight into various stages of Customer Relationship Management from customer acquisition to retention and service. The CRM cycle lays down the roadmap for how a business can connect with its customers efficiently and serve them more effectively.