← Back to course
1. CRM process
2. The CRM cycle
3. CRM process in practice
4. 5 steps in the CRM process
5. E-CRTA / Online CRM | Certification in Research, Trading & Advisory (CRTA)
6. CRTA Benefits
7. CRTA Curriculum
8. Electronic Customer Relationship Management (ECRM)
9. Difference between CRM and ECRM
10. CRM Cycle
11. Modules of CRM
12. 4 C’s – Four Pillars | Customer Experience, Conversation, Content and Collaboration
13. CRM Process for Marketing Organization
14. CRM Affiliation in Retailing Sector
15. How It Works
16. Benefits of CRM in the Retail Sector (with Explanation)
17. How to Get the Most Out of Your CRM

The CRM cycle

The CRM cycle involves marketing, customer service and sales activities. It starts with outreach and customer acquisition and ideally leads to customer loyalty.


There are five key stages in the CRM cycle:

  1. Reaching a potential customer
  2. Customer acquisition
  3. Conversion
  4. Customer retention
  5. Customer loyalty


← Back to course
1. CRM process
2. The CRM cycle
3. CRM process in practice
4. 5 steps in the CRM process
5. E-CRTA / Online CRM | Certification in Research, Trading & Advisory (CRTA)
6. CRTA Benefits
7. CRTA Curriculum
8. Electronic Customer Relationship Management (ECRM)
9. Difference between CRM and ECRM
10. CRM Cycle
11. Modules of CRM
12. 4 C’s – Four Pillars | Customer Experience, Conversation, Content and Collaboration
13. CRM Process for Marketing Organization
14. CRM Affiliation in Retailing Sector
15. How It Works
16. Benefits of CRM in the Retail Sector (with Explanation)
17. How to Get the Most Out of Your CRM