← Back to course
1. CRM process
2. The CRM cycle
3. CRM process in practice
4. 5 steps in the CRM process
5. E-CRTA / Online CRM | Certification in Research, Trading & Advisory (CRTA)
6. CRTA Benefits
7. CRTA Curriculum
8. Electronic Customer Relationship Management (ECRM)
9. Difference between CRM and ECRM
10. CRM Cycle
11. Modules of CRM
12. 4 C’s – Four Pillars | Customer Experience, Conversation, Content and Collaboration
13. CRM Process for Marketing Organization
14. CRM Affiliation in Retailing Sector
15. How It Works
16. Benefits of CRM in the Retail Sector (with Explanation)
17. How to Get the Most Out of Your CRM

Benefits of CRM on marketing campaigns

  1. Provides better segmentation and helps in targeting the audience.
  2. Centralized customer data in one place.
  3. Delights customers with offers and rewards.
  4. Handle marketing campaigns on different channels.
  5. Provide services for personalized messages with email marketing.
  6. Provide detailed reporting and insights that help in future forecasting.
  7. Encourage team productivity.


Course Content
← Back to course
1. CRM process
2. The CRM cycle
3. CRM process in practice
4. 5 steps in the CRM process
5. E-CRTA / Online CRM | Certification in Research, Trading & Advisory (CRTA)
6. CRTA Benefits
7. CRTA Curriculum
8. Electronic Customer Relationship Management (ECRM)
9. Difference between CRM and ECRM
10. CRM Cycle
11. Modules of CRM
12. 4 C’s – Four Pillars | Customer Experience, Conversation, Content and Collaboration
13. CRM Process for Marketing Organization
14. CRM Affiliation in Retailing Sector
15. How It Works
16. Benefits of CRM in the Retail Sector (with Explanation)
17. How to Get the Most Out of Your CRM