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A comprehensive course on Business Communication covering fundamental concepts, principles of effective communication, audience analysis, and practical communication strategies in the corporate world. Students will learn essential communication skills including written and verbal communication, communication barriers, and how to overcome them.
Sales Force Automation (SFA), Sales Process : Activity, Lead and Knowledge Management, Field Force Automation (FFA), CRM Links in E-Business, E- Commerce & CRM on the Internet, Role and Importance of Suppliers.
CRM Implementation: Choosing the Right CRM, Framework for Implementing CRM: A step-by-step process, five phases of CRM projects, development and customizations, Beta Testing and Data Import, Train & Retain, Rollout & System Hand off Support.
UNIT 2: Organizational Behaviour – Individual Behaviour
BBA – 301 Advertising Management – Unit 4 – Print Media and Broadcasting