Phase: Pre-sales and initiation | Audience: Client-facing | Project: WEB-2026-01 Corporate Website Development
In simple words: An RFP (Request for Proposal) is a document the client writes to explain what they need and to invite companies to send a quote. It is the starting point of most client projects.
Think of it like: Before renovating your kitchen, you write down what you want (new cabinets, better lighting, budget around ₹2 lakh) and send it to three contractors to get quotes. That note is your RFP.
When is it created? | Before the project exists, during pre-sales (5 Sep 2026) |
Who prepares it? | The client (Head of Marketing) |
Who approves or uses it? | Read by every company that wants to bid, including us |
What happens next? | We study it and prepare our Technical and Commercial Proposals |
Below is the actual document for project WEB-2026-01. Read the purpose first, then go through each numbered section.
Issued by: [Client Name] Pvt. Ltd.
Purpose: Issued by [Client Name] Pvt. Ltd. inviting vendors to propose the design and development of a new corporate website.
Item | Detail |
Document no. | WEB-2026-01/RFP |
Version | 1.0 |
Date | 5 Sep 2026 |
Owner | Head of Marketing, [Client Name] |
Audience | Client-facing |
Phase | Pre-sales and initiation |
Our current website was built in 2018. It is not mobile-friendly, loads slowly, and every text change needs a developer. Enquiries through the website have fallen, while over 70% of our visitors now arrive on mobile phones.
# | Objective | How we will measure it |
O1 | Work well on every device | All pages usable on phones, tablets and desktops |
O2 | Let marketing update content without developers | Marketing team publishes a blog post unaided |
O3 | Generate more enquiries | 30% more contact-form enquiries within 6 months of launch |
O4 | Load fast | Pages load in under 3 seconds on a 4G connection |
About 10 pages: Home, About Us, four Services pages, Portfolio, Blog (listing and post), and Contact Us.
ID | Requirement | Priority |
FR-01 | Responsive design for mobile, tablet and desktop | Must |
FR-02 | Content management system for editing pages and blog | Must |
FR-03 | Contact form with email notification to sales team | Must |
FR-04 | Blog with categories | Must |
FR-05 | Portfolio gallery of completed projects | Should |
FR-06 | Google Analytics tracking | Must |
FR-07 | On-page SEO (titles, descriptions, sitemap) | Must |
FR-08 | Secure site (HTTPS) | Must |
NFR-01 | Page load under 3 seconds on 4G | Must |
NFR-02 | Basic accessibility (readable contrast, alt text, keyboard use) | Should |
NFR-03 | Works on latest Chrome, Safari, Edge and Firefox | Must |
Criterion | Weight |
Understanding of requirements and solution | 30% |
Relevant experience and team | 20% |
Project approach and timeline | 10% |
Commercials | 40% |
Total | 100% |
WEB-2026-01/RFP · v1.0 · Client-facing. Bracketed items such as [Client Name] are placeholders.
Next lesson: 7. Technical Proposal