Communication Plan


Phase: Planning | Audience: Shared | Project: WEB-2026-01 Corporate Website Development


Understand it first

In simple words: The Communication Plan says who gets what information, how often, through which channel and from whom, and how problems are escalated.

Think of it like: A school sends a weekly newsletter to parents, a daily timetable to students and calls parents directly only for urgent issues.


When is it created?

Planning (9 Oct 2026)

Who prepares it?

Project Manager

Who approves or uses it?

Agreed with the client

What happens next?

Meetings and reports run on this rhythm


How it connects to other documents

  1. Audiences come from the Stakeholder Register.
  2. It schedules the Weekly Status Report and Minutes of Meeting.
  3. The escalation matrix is used when issues in the Issue Log are stuck.


The sample document

Below is the actual document for project WEB-2026-01. Read the purpose first, then go through each numbered section.

Issued by: [Your Company] Technologies Pvt. Ltd.

Purpose: Who gets what information, when, how and from whom, plus the escalation path.


Item


Detail


Document no.

WEB-2026-01/CMP

Version

1.0

Date

9 Oct 2026

Owner

Project Manager

Audience

Shared with client

Phase

Planning

Status

Approved


1. Communication matrix

Communication


Purpose


Audience


Frequency


Channel


Owner


Daily stand-up

Progress, plan, blockers

Project team

Daily 10:00, 15 min

Video call

PM

Weekly status call

Progress, decisions, risks

Client Head of Mktg and Mktg Exec, PM

Tuesdays 11:00, 30 min

Google Meet

PM

Weekly status report

Written progress and RAG status

Client sponsor, Delivery Head

Fridays by 5:00 pm

Email (PDF)

PM

Design review

Present designs, collect feedback

Client Head of Mktg, MD

Per design round

Video call + Figma

Designer

Milestone review

Phase gate approval

Client sponsor, Delivery Head

At each milestone

Meeting

PM

Internal budget review

EVM and forecast

Delivery Head

Fortnightly

Meeting

PM

Minutes of meeting

Record decisions and actions

All attendees

Within 24 hours of meeting

Email

PM


2. Escalation matrix

Level


Our side


Client side


When


Response time


1

Project Manager

Marketing Executive

Day-to-day issues

1 working day

2

Delivery Head

Head of Marketing

Unresolved after 2 days; milestone at risk

2 working days

3

Director

Managing Director

Contract or relationship issues

3 working days


3. Rules

  1. All decisions made in calls are confirmed in writing (minutes) within 24 hours.
  2. Requests for new work go through the change request form, not chat messages.
  3. Passwords are shared only through a password manager, never by email or chat.
  4. Client feedback is consolidated by the Marketing Executive into one list per review round.


WEB-2026-01/CMP · v1.0 · Shared with client. Bracketed items such as [Client Name] are placeholders.


Key takeaways

  1. Fix a regular rhythm: daily stand-up, weekly call, Friday report.
  2. Confirm every decision in writing within 24 hours.
  3. Know the escalation path before you need it.


Common mistakes to avoid

  1. Too many meetings with no clear purpose.
  2. Accepting new requests through chat messages.
  3. Sharing passwords by email.


Next lesson: 20. Risk Register